About
Levasseur Studio is the design practice of Michelle Levasseur, an art director and designer specializing in brand identity, advertising, and publication design. The studio brings together strategic thinking, refined typography, and thoughtful visual storytelling to create work that is both functional and enduring.
My Perspective
Great design begins with great understanding — of people, purpose, and the unspoken details that define a brand. Every project is an opportunity to distill complexity into something meaningful that lasts.
My work spans branding & identity, print advertising, editorial layout, and digital design, with a focus on building visual systems that perform across real-world applications.
My Approach
I use a collaborative, research-driven process grounded in craftsmanship. Creative intuition is balanced with technical precision, and classic design principles are paired with modern tools — including AI-enhanced workflows — to expand what’s possible without losing the human touch behind the work.
What I Offer
Art Direction
Setting the visual tone, narrative, and structure across all creative project elements to ensure a cohesive brand experience.
Brand & Identity Design
Comprehensive identity suites that capture the essence of your brand and ensure consistency across every touchpoint.
Advertising Design
Print and digital advertising, marketing collateral, and visual storytelling that connects and converts.
Exhibit & Environmental Design
Trade show and event materials designed with intention, strategy, and visual impact.
Book Design & Production
Full book production from start to finish. Editing, layout and typesetting, formatting, and launch in multiple formats. An example is my first book, Interview with Intelligence, available on Amazon as well as Barnes & Noble and other retailers worldwide.
Web Design & Hosting
Custom website design, hosting, and ongoing support.
AI-Assisted Design & Restoration
Digital artistry enhanced by AI — including image generation, curation, restoration, and upscaling — blending technology with professional discernment.
Automation & Strategic Thinking
I bring a systems-oriented approach to design, with the ability to identify friction points and simplify workflows. This includes introducing structure and light automation to reduce manual tasks, improve consistency, and support efficient day-to-day operations.