About
Levasseur Studio is the design practice of Michelle Levasseur, a creative professional specializing in specializing in brand identity, advertising, publication design, and visual communication. My studio brings together strategic thinking, refined typography, and thoughtful visual storytelling to create work that is both functional and enduring.
Perspective
Great design begins with understanding — of people, purpose, and the unspoken details that define a brand. Every project is an opportunity to distill complexity into something meaningful that lasts. My work spans branding & identity, print advertising, editorial layout, and digital design, with a focus on building visual systems that perform across real-world applications.
Approach
I use a collaborative, research-driven process grounded in craftsmanship. Creative intuition is balanced with technical precision, and classic design principles are paired with modern tools — including AI-enhanced workflows — to expand what’s possible without losing the human touch behind the work.
Capabilities
Art Direction
Setting the visual tone, narrative, and structure across creative projects to create cohesive, intentional brand experiences.
Brand & Identity Design
Developing identity systems that capture the essence of a brand and maintain consistency across every touchpoint.
Advertising Design
Creating print and digital advertising, marketing collateral, and visual storytelling that connects audiences and supports business goals.
Exhibit & Environmental Design
Designing trade show and event materials with strategic messaging, visual impact, and production considerations in mind.
Book Design & Production
Managing complete book production from concept through publication, including editing, layout, typesetting, formatting, and multi-platform preparation.
Web Design & Support
Creating custom websites with thoughtful design, responsive layouts, hosting support, and ongoing improvements.
AI-Assisted Design & Restoration
Using emerging AI tools for image generation, restoration, enhancement, and creative exploration while applying professional design judgment.
Automation & Strategic Thinking
Identifying workflow challenges and developing systems that improve efficiency, consistency, and creative output.
Technical Expertise
Graphic Design & Production
Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Acrobat Pro, with extensive experience in print production, prepress, large-format graphics, and preparing press-ready files.
Publishing & Production Experience
Experience managing long-form publications from manuscript preparation through final production, including editing, layout, typesetting, formatting, and preparation for multiple publishing platforms. My first book, Interview with Intelligence, was independently produced and published and is available through Amazon, Barnes & Noble, and major retailers worldwide.
Digital Design & Web Technologies
Knowledge of HTML, CSS, and light JavaScript, with experience designing and supporting websites through modern platforms. Familiarity with Figma and digital design workflows, including creating assets optimized for web and social platforms.
Motion & Multimedia
Working knowledge of Adobe After Effects and Premiere Pro for basic motion graphics, video editing, and visual content creation.
AI & Emerging Creative Technologies
Experienced with AI-assisted creative workflows, including image generation, restoration, enhancement, and upscaling. Skilled at integrating new technologies while maintaining professional design standards and creative direction.
Workflow & Systems
Proficient across macOS and Windows environments, Microsoft Office applications, and collaborative production workflows. Experienced in identifying process improvements, implementing efficient systems, and bridging the gap between creative development, technical requirements, and client needs.