Food & Nutrition
B2B Trade Show Magazine Advertising
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Created a trade publication advertisement for Buddy Fruits, featured in Nutrition School News and distributed at SNA 2024, promoting two new product launches: Sour Apple Orchard Blend and Strawberry Banana & Apple. With limited print-ready assets available, existing product imagery was carefully enhanced in Photoshop to improve reproduction quality while preserving brand integrity. Visual elements were drawn from Buddy Fruits’ online presence and prior advertising to maintain consistency across channels.
Buddy Fruits (Andros Foods) • Product Launch
Produced a trade magazine advertisement for San-Aire as a cross-department effort. Featured in Nutrition School News and distributed at SNA 2024, the project involved reconstructing product imagery, rebuilding the logo from low-resolution references, and sourcing required certification marks, including cULus and NSF. San-Aire’s existing POWER Dry ad concept was adapted for tabloid format while maintaining brand consistency.
San-Aire
Supported advertising development for LiquaDry by rapidly synthesizing a 38-page brand guide into concise messaging under a one-hour deadline. Featured in FoodTech Industry News and distributed at IFT 2024, AI-assisted summarization was used to identify core positioning, tone, and value propositions, enabling accurate, on-brand communication within tight production constraints.
