Campaign Concepts
AI-Assisted Design
Exploring real-world campaign ideas using generated imagery, guided by art direction and brand strategy.
This series was developed through iterative AI-assisted exploration, guided by human judgment and visual curation. After several generations, final selections prioritize food realism, plating accuracy, and cohesive mood.
Early inconsistencies—such as improper plating or illogical ingredient placement—were identified and resolved through prompt refinement and editorial discernment, resulting in polished, professional-grade imagery.
Each image is a selection from a wider field of possibilities, shaped by creative intent rather than technical limitation. This is just one outcome — not the limit.
AI-Assisted Concept Study: Fine Dining
This concept explores AI-assisted image generation as a tool for conveying trust and experience within a regulated healthcare context. This visual direction prioritizes realism, credibility, and the subtle human expressions of positivity and kindness.
Generations were refined through editorial judgment to avoid cliché, overstatement, or implausible scenarios, resulting in imagery that feels observational rather than staged. The final application demonstrates how AI can support concept development while human discernment guides tone, messaging, and ethical boundaries.
A fictitious logo and ad was also developed to show how images like this can be used in a real campaign.
AI-Assisted Concept Study: Medical
*not a real drug or ad campaign
AI-Assisted Concept Study: Robotics
Robotics Campaign In progress
AI-Assisted Concept Study: Construction
Construction Campaign In progress
Designed a trade publication advertisement for Galco Industrial Electronics, featured in Automation Industry News and distributed at Automate 2025. At the client’s request, “computers, automation, and robotics” imagery was used to develop the background, aligning with Galco’s existing brand and product messaging.
